Palo Alto, CA, January 30, 2014 – TIBCO Software Inc. (NASDAQ: TIBX), a global leader in infrastructure and business intelligence software, today announced its new brand identity, designed in conjunction with acclaimed design and branding firm Tank Design. The new corporate logo maintains many of the fundamental aspects of the original logo, while also incorporating the concept of escape velocity as TIBCO has crossed the $1B annual revenue threshold— a feat few software companies have ever achieved.
The redesigned logo is comprised of the company name, along with a design mark in the last letter representing the success TIBCO has achieved by highly serving the needs of its customers over the last 17 years. TIBCO has integrated people, processes and systems for 4,000 companies around the world, turning their data into actionable insight. This leadership in infrastructure software and business intelligence has taken TIBCO from a Silicon Valley startup to a billion-dollar company in the last two decades. The clean, simple and visually appealing design of the new company logo is also a reflection of the company’s focus on the design aspects of its products and services portfolio.
“As the consumerization of the enterprise has taken shape, TIBCO has embraced that people value companies and products that are human and approachable,” said Lori Wright, chief marketing officer, TIBCO. “TIBCO’s legacy is deeply rooted in solving the most complex technical challenges for many of the world’s largest companies and government agencies. As we move forward in TIBCO’s next growth chapter, we are going to take these highly sophisticated products and make them easily accessible, pleasantly designed and highly interactive. The refreshed corporate identity is a signal for where we are taking the company, as a whole.”
“Tank’s challenge was to help create an iconic brand ID for an industry icon,” said Andrew Smiles, creative director, Tank Design. “Our approach was to leverage the very heart and soul of the TIBCO brand— big data and innovation experts meeting the demands of 21st-century challenges. We expressed this in a very simple, visual way that also communicated the company’s industry leadership position.”
For more information about TIBCO, visit www.tibco.com.
TIBCO Software Inc. (NASDAQ: TIBX) is a global leader in infrastructure and business intelligence software. Whether it’s optimizing inventory, cross-selling products, or averting crisis before it happens, TIBCO uniquely delivers the Two-Second Advantage® – the ability to capture the right information at the right time and act on it preemptively for a competitive advantage. With a broad mix of innovative products and services, TIBCO is the strategic technology partner trusted by businesses around the world. Learn more about TIBCO at www.tibco.com.